Top 10 Ways To Make Money In 2010

Monday, June 21, 2010

 1. Tighten up your marketing message.

Addressing the most specific and passionate needs of your customers.

When you cater to your customer’s specific needs, you will sell much more, and you’ll be able to charge top-dollar as well.

This works for everything from health care to cupcakes.

2. Value and ethics pay off.

People are very willing to pay top dollar for better quality, as long as you’re giving them a valid reason why they should.

3. Curiosity is King.

Entrepreneurs who can create compelling marketing messages that arouse curiosity and self-interest will be handsomely rewarded.

Self-centered messages focusing on the company instead of the customer, however, will be ignored even more in 2010.

4. You must be a problem-solver,not a sales person.

If you want to differentiate yourself, you’re going to have to start being a teacher first, and a sales person second.

Being a problem solver first and foremost, gives you the positioning you want and the credibility you need, to make big money.

Remember, no one cares how much you know, until they know how much you care.

5. Increased use of emotional direct-response marketing.

Doesn’t matter whether it’s vanity, greed, hope, or fear of loss -- pushing the right emotional buy-buttons is going to be a critical component of your success in 2010.

6. Increased use of direct mail.

You’re able to select targeted mailing lists and create marketing messages that address your prospects unique and specific needs.

Plus, mailboxes today are less cluttered, which means less competition for your prospects attention.

7. Your USP had better be strong and specific.

Your USP is your “Unique Selling Proposition.

Why should I do business with you, instead of your competition?

Attract those people who already want to buy these goods and services, and simply show these prospects why they should buy from you, as opposed to someone else.

8. Increased use of two-step lead generation marketing.

It gets you out of the ‘convincing’ business and it lets you attract pre-qualified leads who are eager and enthusiastic about doing business with you.

It also lets you share your story, which gives your prospects a much better opportunity to get to know you.

9. Take your cues from Reality TV.

If you’re not using reality-based marketing, then you’re missing out, big-time.

Personal stories and opinions about you and your family, or situational stories of how you overcame specific business or personal obstacles, Hot news from your industry and only 5-10% promotional content.

10. More truth and transparency online.

You’re going to need a lot more than a sales pitch or a clever logo to sell something.

This means having a personality and creating a long-term relationship with your prospects.

From author and lead generation marketing specialist Craig Garber from

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